Ashwin Jacob
I build at the intersection of creators and technology.
Head of Entertainment Partnerships and Strategy at New Hollywood. Boston raised, Los Angeles built. I spent a decade building the rooms I wanted to be in, and now I run them.
Teams and brands I have worked with
Campaigns, partnerships, and productions alongside some of the biggest names in entertainment and tech.
What that looks like in practice
Three examples. Real numbers, real rooms.
Tentpole creator campaigns
Skydance needed creators to carry major releases. I built and ran the campaigns for Mission: Impossible Fallout and Gemini Man, including the Jack Reacher creator challenge.
20M+ impressions in a single week.
A sold out festival
Produced Engage Festival with Prolifik Group at Tsongas Center. Big Sean and Waka Flocka Flame headlined a lineup of 50 performers.
6,000+ seats sold out.
Creator networks at scale
Managed influencer and talent networks built on deep relationships across creators, talent, agencies, athletes, and entertainment.
1B+ monthly impressions.
Highlights
- Deep relationships across creators, talent, agencies, athletes, and entertainment
- Managed influencer and talent networks generating 1B+ monthly impressions
- Built influencer and UGC campaigns generating 20M+ impressions in a single week
- Experience across growth marketing, user acquisition, creator partnerships, and brand strategy
- Hands-on producing live events and cultural activations with 6,000+ attendees
- Strong understanding of Instagram, TikTok, creator ecosystems, and culture-driven marketing
Rooms I have been in
Events, sets, and stages from a decade in the business.
Press and red carpets
Quoted in Business Insider. Featured by Voyage LA and Future Sharks. Listed by Nasdaq. On the carpet at the amfAR Gala in Las Vegas and premieres across Los Angeles.
On stage
Keynotes and panels on the creator economy, technology, and what actually works in media. Harvard Innovation Lab, Bentley University, Emerson College. Standup comedy at The Pasadena Ice House, The Improv, Flapper’s, HaHa’s, and The Comedy Store.
Let’s work together
Brand partnerships, creator campaigns, event production, speaking, and media strategy. Email ashwin@newhollywood.biz or start below.